We wanted to share a quick update about how we’re releasing our music. You’ll still be able to buy everything directly from us as usual, but our releases will no longer be available through record stores...
Our third album Aces Are High was our first record to be available in HMV and independent record stores, and it was a huge milestone for us. Seeing our music on those shelves was something we’d dreamed about from the very beginning, and supporting independent record shops has always been incredibly important to us. We were proud to be part of that world!
But we've made a big change...
As a fully independent band, self-managed and self-released, we’ve made the decision to focus entirely on selling direct. The scale and logistics required for physical distribution are designed around major-label systems, and choosing to step away from that model allows us to stay true to how we work and how we want to run things.
The upside is that this gives us complete control over quality, fulfilment, and customer care, something we really pride ourselves on. If there’s ever an issue, we can deal with it quickly and personally, and make sure your experience is exactly how it should be.
We’ve got huge respect for record stores and what they do, and this decision isn’t about moving away from that, it’s about choosing the most sustainable and independent path forward for us.
We’ve got a brand-new music video coming out this Friday for “Coming Up For Air” ⚡️
It’s a really personal one, and we’ll be digging a little deeper into what it means to us at 10am GMT on Friday.
Much Love
Grace & Aaron
